About

Meridain founders Roy Morejon and Jacqueline Lieberman.

Meridain is two people, and both of them are at your table. Roy brings the sponsors and the show floor. Jacqueline brings the question, the moderation and the Report. Between them: more than fifty years of getting buyers to talk.

Why we exist

The highest point of the show.

A meridian is the sun’s highest point of the day. At a trade show, it is the one moment that matters most: the hour a sponsor spends with the buyers who decide its year.

Booths produce leads and swag. CFOs want pipeline math. Executives want real rooms instead of another webinar. We built Meridain to give sponsors the room and to turn it into intelligence a board will read.

The spelling is deliberate. The AI in the middle of the name stands for the intelligence layer: the interviews, the synthesis and the Report.

Founders

The humans in the loop.

Intelligence tools help us run interviews and read across them. People own everything that matters: who sits down, what gets asked, what the Report says and who signs off on it. Those people are us.

Roy Morejon

Co-founder · The sponsor and the guest list

Roy has spent three decades turning launches into revenue, from consulting for Microsoft and AOL as a teenager to leading go-to-market on more than 4,500 product launches. He founded and scaled two agencies and now advises the CEOs of private equity-backed companies through Aheada, so he judges a sponsorship the way your CFO will: by the pipeline it produces. At Meridain he owns your engagement end to end, from the named accounts you need to the senior buyers who say yes, and he answers for the result.

Has worked with

Jacqueline Lieberman

Co-founder · The question, the table and the Report

Jacqueline has spent twenty years getting senior executives to say what they actually think, first as head of strategy at Story Worldwide for brands including Unilever, now as founder of BrandCrudo. She created Velocity Dinners, the research dinner format Meridain is built on, and she runs every table the same way: one sharp question, no pitch and a clock that is respected. Her Reports are built for the boardroom, with every finding traced to what your buyers said and every recommendation tied to pipeline.

Has worked with

Jacqueline Lieberman on LinkedIn

Editorial policy

How we write what we publish.

Every page on this site has a named author and a human editor. We use AI tools to help draft and research. A person checks every fact, number and date against its source before anything is published, and every number we print carries a source or is labeled as our own estimate.

If you find an error, write to table@meridain.com and we will correct it and note the date.

Book a call

Pick the show. We’ll build the table.

Tell us which show, which buyers and the question you need answered. We’ll tell you plainly whether a dinner is the right tool.

Book a call See a sample Report