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For sponsors

A trade show sponsor dinner, priced against the booth.

Meridain works with sponsors who already spend heavily to exhibit at a show and need it to produce pipeline. Sessions start at $45K. Every tier includes the dinner, the 24-hour Brief, the 7-day Report and the Debrief. Below: trade show sponsor dinner pricing, tiers and what we commit to in writing.

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Tiers

Choose how much intelligence you want around the table.

Table

The dinner and everything that turns it into intelligence.

  • The Meridain Session: a private room, ten to twelve of your target buyers, a moderated conversation over a three or four course dinner
  • The Meridain Brief within 24 hours, while you are still at the show
  • The Meridain Report within 7 business days
  • The Meridain Debrief: a 3-episode internal podcast your whole team can hear
Recommended

Signal

Adds the pre-dinner interviews that sharpen the question.

  • Everything in Table
  • 25+ pre-dinner interviews with executives who fit your buyer profile
  • A Report that synthesizes the interviews and the table together

Advantage

Turns the intelligence into tools your sales team uses.

  • Everything in Signal
  • Meridain Battlecards built for your sales team
  • A 60-day executive follow-up sequence after the dinner

Retained

Advantage, then six more months of buyer intelligence.

  • Everything in Advantage
  • Six months of continued buyer intelligence on a monthly retainer

Tier pricing is shared on the call, once we know the show and the buyers you need.

The math

What one table has to do to pay for itself.

Payback is simple arithmetic: your average first-year contract value divided by the price of the table.

  • One closed account covers the Table 5.6x.

Illustrative. Your numbers, not a forecast.

The rest is the intelligence: what your buyers told you about budgets, objections and timing, which shapes every other dollar you spend on the show.

What we commit to

Written into every statement of work.

The table

8+ confirmed buyers

A minimum of 8 confirmed senior buyers from your target profile.

The interviews

25+ interviews

Completed with executives who fit your buyer profile, on Signal tier and above.

The Report

7 business days

From the night of the dinner to the Report in your inbox.

If we miss

Pro rata

If we fall short on any commitment, we adjust scope or refund pro rata. No arguments.

Questions sponsors ask

Before you book.

How is this different from a hospitality suite?

A suite hosts whoever shows up, and nothing is written down afterward. A Meridain dinner seats your named target buyers around one question and ends in a Brief and a Report your leadership can act on.

Who chooses the guests?

You do, with us. You give us the accounts and titles that matter; we build and recruit the list from your accounts and our network, and confirm every seat.

Can we invite existing customers?

Yes. Some sponsors mix prospects with one or two customers who will speak candidly. We help you balance the table so the conversation stays honest.

Will our product be discussed at the table?

Not by us, and not as a pitch. Guests are told they will not be sold to. The insight is what they say about their problems, priorities and buying decisions, which is worth more than a demo.

What if we need to cancel?

A deposit secures your date. Cancel before guest recruitment starts and we keep only the deposit. Once invitations go out, the fee is non-refundable, because the seats are already being filled.

Which shows do you cover?

CES 2027 is our flagship. We are scoping RSA Conference, HIMSS and other major North American shows for 2027. If your show is not listed, ask.

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Pick the show. We’ll build the table.

Tell us which show, which buyers and the question you need answered. We’ll tell you plainly whether a dinner is the right tool.

Book a call See a sample Report