Buyer intelligence · Example show
The Meridain Report
Prepared for Sponsor name here
Delivered within 7 business days
Confidential01
The Meridain Report
A sample buyer intelligence report, page by page.
The Report is what a Meridain dinner produces: what your buyers said, what it means for your pipeline and the next moves, delivered within 7 business days. Below is an excerpt in the format sponsors receive.
Illustrative excerpt
Names, figures and quotes on these pages are invented to show the format. Real Reports are confidential to the sponsor.
Key finding 01
Integration risk outranks price.
9 of 12
buyers named integration risk before price when asked what slows a decision. Two said it was the reason their last deal stalled.
“Show me it works with what I already run, and the price conversation gets easy.”
CIO, mid-market healthcare
What they said07
Next moves
Three things your buyers said that your deck doesn’t.
1. Lead with the integration plan, not the feature list. Move it to slide two.
2. Give champions a one-page case they can take to their CFO.
3. Follow up with four named accounts within 14 days, on the problem each raised at the table.
What to do next12
Inside every Report
Evidence first, then the moves.
- What they said. The findings, each with the count behind it and the buyer’s own words.
- What it means. Where your positioning, pricing or sales motion matches how these buyers decide, and where it does not.
- What to do next. Prioritized moves for marketing, sales and leadership, including which accounts to follow up and how.
- The evidence. On Signal tier and above, the pre-dinner interviews alongside the table, so one evening is never the whole sample.
Book a call
Pick the show. We’ll build the table.
Tell us which show, which buyers and the question you need answered. We’ll tell you plainly whether a dinner is the right tool.